PORTFOLIO | vidhyaappu

Im currently Director UX Design at Roposo (part of Inmobi group). My team of Product designers, UX researchers, graphic designers and motion graphic designers have built products from scratch and helped scale products into millions of DAU and revenue.

I also mentor students at IDC, IITB in my capacity as an Associate Adjunct faculty. Previously, I headed design at Germin8 solutions and also worked at SAP Labs. I have done my Post Grad in Interaction Design from the Industrial Design Centre, IIT-Bombay.

Here are some case studies.

Roposo Shoppertainment App Roposo is an entertainment led Commerce app which is a part of the Glance Lock screen experience for users.	Roposo Clout - Drop shipping Leading the design team to build a drop shipping platform	Designing Shop101 Democratising e-commerce by enabling anyone to start their own business
Byom- Covid Testing App BYOM Smart Testing App was an Android app designed in collaboration with IITB in the fight against Covid-19	Onboarding New Users First impression is a lasting impression. The objective was getting users to reap the benefits of the app quickly and effectively	Store Dashboard A dashboard that changes as per users evolution in the app. Showing what the user needs at a given point while using the product
Payment Cycle Creating a payment system for sellers so they have maximum clarity of the money owed to them and charges	Product Homepage Convert vistors to download the app by helping them understand what benefits the product offers to them	Action Centre Based on user behaviour, providing users with the right actions at the right times in their user journey
Customer Support Panel Helping customer support track, create issues that come from sellers.	Sarv Samridhi The project is to design a low-cost, location-based diagnostic tool that detects symptoms of malfunction that concerns the farming communities

Roposo Shoppertainment App

Roposo is an entertainment led Commerce app which is a part of the Glance Lock screen experience for users.

Roposo Clout - Drop shipping

Leading the design team to build a drop shipping platform

Designing Shop101

Democratising e-commerce by enabling anyone to start their own business

Byom- Covid Testing App

BYOM Smart Testing App was an Android app designed in collaboration with IITB in the fight against Covid-19

Onboarding New Users

First impression is a lasting impression. The objective was getting users to reap the benefits of the app quickly and effectively

Store Dashboard

A dashboard that changes as per users evolution in the app. Showing what the user needs at a given point while using the product

Payment Cycle

Creating a payment system for sellers so they have maximum clarity of the money owed to them and charges

Product Homepage

Convert vistors to download the app by helping them understand what benefits the product offers to them

Action Centre

Based on user behaviour, providing users with the right actions at the right times in their user journey

Customer Support Panel

Helping customer support track, create issues that come from sellers.

Sarv Samridhi

The project is to design a low-cost, location-based diagnostic tool that detects symptoms of malfunction that concerns the farming communities