Onboarding New Users
Impact: User sign up increased by 75%
Situation
Users download the app with multiple expectations. An initial push differentiates a passive user from an active one. With 8,000 installs/day, getting sellers to start using the app actively is pertinent
Challenges
How much to introduce to users at one go?
Identify the aha moments that will make users see value in the product
What information is valuable to the user at that point
What metrics define success?
Process
Analysing data from the previous onboarding and understanding where the drop-offs were happening. This led to a paradigm shift in the way we perceived our target audience. The flow was changed to get users to signup first and then explore the app. Post analysis wireframes were created and shown to users who have never seen the app before. With those inputs in mind a mockup was created before handing off to developers. Post-development again the funnel was tracked and constant improvements where tried to make the onboarding smoother. The process never ends! :)
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Roles
Lead Designer
Product Strategy
User Experience
User Interface
Content Strategy
Team
5 Developers
1 Graphic Designer