Situation

Sellers open this app multiple times a day to process orders, check for shipping updates and to share their products on social media. These are fairly mundane tasks and need to be completed by the seller as quickly and as effectively as possible.

 

Enable sellers to see exactly what they need based on their persona and behaviour. This had to be done without disrupting their main task of order processing or sharing with buyers

 

Process

As mentioned earlier the need was to understand the hurdles faced by each persona and design the dashboard keeping those in mind. So the process naturally started with noting down the requirements of each persona. This was then verified with the sellers themselves followed by wireframing and creating the tiles. 

 

As this was to be built in react native, it was also important to understand how best to design to take maximum advantage of this technology.

 

Challenges

How can the user get maximum value with little work?

Separating the push tasks and the pull tasks?

How much information do we show?

How do we define 

What are the metrics that define success?

 

User Research

Focus Group Discussion with users to understand what they expect on the dashboard.

Identifying Personas and making them a part of daily conversation as an organization

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Roles

Lead Designer

Product Strategy

User research

Content Strategy

 

Team

3 Developers

1 Graphic Designer